Platform Revolution

Platform Revolution explores how digital platforms are fundamentally transforming the business landscape. Written against the backdrop of the rapid rise of internet platform companies, this book analyzes the disruptive changes to traditional business models through ten core perspectives including network effects, platform architecture, and profit models.

The authors systematically explain how platform economics reshapes market rules and industry structures by connecting supply and demand, extracting data value, and building ecosystems. Through detailed case studies, they reveal the growth logic of platform companies and extend the “software is eating the world” concept to propose that “platforms are eating the world.”

The book also examines platform strategy design, governance rules, and regulatory challenges, providing methodological guidance for business practice. As someone who has witnessed the transformation from traditional agriculture to digital commerce in rural China, I’m particularly interested in understanding how platform thinking can bridge the gap between local producers and global markets.

This book represents the next step in my intellectual journey—moving from understanding individual success stories to grasping the systemic forces that shape our digital economy. I expect it will provide valuable insights into how technology platforms can create opportunities for people from all backgrounds to participate in the global knowledge economy.